Major Asselin - Experience, Skills, and Highlights

Major Asselin Sr. - 42 

     I have a 20+ year career in Sales, Marketing, Special Events, Brand Management and National Accounts; many companies have plugged me in any of those fields and have far exceeded their expectations and drove increased business to those companies. I'm never late, never call in sick, and have a solid personal life that does not take away from my work. I work weekends, nights, and will do whatever it takes to get the job done. The beer industry is my passion, my hobby. 

Some experience highlights:

• 20+ years in Beer/Spirits/Wine and non-alcoholic beverage distribution, wholesale and retail
• 10+ years of Management experience in Beer and Non-Alcoholic at distributors in Florida
• 5+ years as a Marketing Director/Manager overseeing multiple sign shops, events staff and draft departments and Brand Management specializing in Craft Beer
• 10 years as a General Manager and Senior Manager in charge of 4 retail outlets and a large distribution center and warehouse
• 10 years experience in purchasing and forecasting, new item management and retail activation
• Have managed small and large teams of sales managers and sales reps both remote and on-site

    I have a deep education in the beer business, and have been continually training and trying to add to my skills portfolio as I develop as a person, and an employee to add value to the company I work for. I grew up at my father's liquor store, and only used my education and training to stay in the business since. 

Certifications highlights:

• Micromatic Draft Tech Certified
• Cicerone Certified
• Miller/Coors QAM Certified
• JDA Advanced Space Planning all training courses completed
• Social Media and SEO Training completed, Social Fresh
• Several years of Management training at Brew University
• Previously TIPS Train the Trainer certified
• A+ Computer Repair Certified
• MCSE

Skills highlights:

• Adobe Photoshop CS Expert 20 years experience in design
• Flexi-Sign Pro and Corel Draw 5 Years Experience
• EOstar, VIP, and Encompass at an Expert level
• Proficient in EKOS ordering and inventory management
• Excel, Powerpoint and Word 20+ years experience
• Google Sheets/Google Drive/One Drive proficient 
• Knowledge of HTML, JavaScript, C++ - Able to build a website from scratch
• Cisco and Networking Knowledge
• Finance, Tax, and State beverage law, Tied House Evil knowledge 

     I pride myself on having lasting relationships in the Florida Market. I've been calling on Key Accounts and National Accounts on both sides of Florida for over 10 years for both on and off premise. I have lasting relationships and friends that work at several high level chains across the US.

Chains Supervised:

• Total Wine
• Publix
• ABC
• Big Daddy's/Flannigans
• Leukens
• Crown
• 7-Eleven
• Target
• Fresh Market
• Whole Foods
• Circle K
• Cumberland Farms
• Wawa
• Speedway/Hess
• Racetrac
• CVS
• Walgreens
• Dollar General
• Family Dollar
• First Coast Energy/Dailys
• Hooters
• Wing House
• Buffalo Wild Wings
• Applebee's
• Chili's
• Duffy's
• World of Beer
• Brass Tap
• Disney (Bay Lake Complex)
• Florida Sea Aquarium
• Busch Gardens
• Sea World
• Universal Studios 

 Career Highlights:

• Created and coded a custom tracking and request system using the Google API at JJ Taylor that the whole company could use to request and disperse POS, Tap Handles, and signage, and for the warehouse to keep accurate inventory to reduce shrinkage and theft.
• Doubled sales at Hammond Stadium, otherwise known as the Centurylink Sports Complex. Over a four year period I increased sales over an average of 29% per year using sponsorships, events, tap takeovers, and craft beer festivals.
• Launched the core brand Coral Head for Tampa Bay Brewing company as the project manager. Marketing, sales, POS, merchandising, and national accounts were all coordinated to a huge successful brand launch, netting 1300 new accounts in 45 days. 
• Landing national distribution at Publix for the new core brand Coral Head, as well as new seasonal brands statewide. Coordinated the planning, presentation, data collection and targeted approach to make it happen. 841 new placements.
• Opened 12 new C-store chains (CVS, Walgreens, FCE- to name a few) for Brown Distributing in the National Accounts Department, which created several jobs, and hundreds of thousands of dollars in added revenue for the company each year for their craft and local portfolio. 
• Built Total Wine business for Brown Distributing to 4 years of consecutive double digit growth.
• Lead the state's biggest craft beer festival to record attendance, making it the single largest craft beer festival in the state of Florida. The festival won Best Craft Beer Beer fest in 2022.
• Opened new distribution in the State of Louisiana with Pelican Craft Brands. I completed all the TTB, Tax, and financial information personally, and managed the launch of the brand in that state.
• Managed a 1.2 million dollar brand portfolio for Miller/Coors, Yuengling, Heineken USA, and Pabst as Marketing Manager. Ordered, designed, and tracked all their POS and brand materials and managed all inventory.
• Managed a special events team that coordinated and executed up to 60 craft beer festivals and outdoor events each year. As Marketing Director, I coordinated, managed, and tracked all sponsorship and media dollars for all brands in the JJ Taylor footprint. 
• Brought a successful concert series to Cape Coral with Ragemore Events with many famous bands that brought tons of attention to the area.

Personal Highlights:

• Write a Technology blog with 500,000 visits per year that currently makes passive income
• Write a Book Collecting Blog with 100,000 visits per year
• Won awards for website and graphic design
• Manage as admin several Facebook groups with over 10k users, and one page with over 100,000 likes
• Admin and Moderator on Reddit for several communities, Mod I and Mod II certified
• Board of Directors - Tampa Bay Chamber of Commerce
• Former Trustee and Membership Director - Cape Coral Chamber of Commerce
• Former Board of Directors - Cape Coral Board of Education
• Former Events Director - Cape Coral Education Committee 
• Created the Cryptocurrency BEER Coin, an alt-coin on the Swarm market that is based on exports from EKOS beer production
• Can type a verified 80+ words a minute
• Brewers Associate Member
• Florida Brewers Association Member and Trustee
• MBAA Masters Brewing Association Member